Comments on: Looking for a new metric. http://www.blog.hoggworks.com/blog/2008/04/26/looking-for-a-new-metric/ This is how we make puppets. Tue, 06 Jan 2009 09:51:20 +0000 http://wordpress.org/?v=2.6 By: Brian Hogg http://www.blog.hoggworks.com/blog/2008/04/26/looking-for-a-new-metric/#comment-282 Brian Hogg Sat, 26 Apr 2008 21:27:33 +0000 http://www.blog.hoggworks.com/blog/2008/04/26/looking-for-a-new-metric/#comment-282 That's a very good point, but a question I would have about the value of viewer interaction with a show is the kind of show. In one of my shows, dotBoom, there was fairly low back-and-forth between myself and the audience, because it was pretty much a sitcom, and intended to be a more one-way kind of show. Ask Palpatine, on the other hand, has been designed to get viewer interaction, as the central gimmick requires viewers to send in questions. Interaction is a good, but maybe not required element, I think. Or maybe an indicator (1 comment = X viewers?). I very rarely make any attempts to communicate with anyone involved in the shows that I like the most. Even my very favorite shows, the ones I feel deeply attached to, exist as a one-way street for me: I watch the show, would buy their product, and check out the products their advertisers are selling, but basically don't communicate with them. That’s a very good point, but a question I would have about the value of viewer interaction with a show is the kind of show. In one of my shows, dotBoom, there was fairly low back-and-forth between myself and the audience, because it was pretty much a sitcom, and intended to be a more one-way kind of show. Ask Palpatine, on the other hand, has been designed to get viewer interaction, as the central gimmick requires viewers to send in questions.

Interaction is a good, but maybe not required element, I think. Or maybe an indicator (1 comment = X viewers?). I very rarely make any attempts to communicate with anyone involved in the shows that I like the most. Even my very favorite shows, the ones I feel deeply attached to, exist as a one-way street for me: I watch the show, would buy their product, and check out the products their advertisers are selling, but basically don’t communicate with them.

]]> By: MattCampagna http://www.blog.hoggworks.com/blog/2008/04/26/looking-for-a-new-metric/#comment-281 MattCampagna Sat, 26 Apr 2008 21:21:49 +0000 http://www.blog.hoggworks.com/blog/2008/04/26/looking-for-a-new-metric/#comment-281 Considering the Holy Grail of videoblogging for anyone who does it beyond the casual person diary style, is finding a way to make it financially stable, I'd say the need for a metric that traditional advertizers would understand would be in order. Roxanne Darling's article here: http://www.barefeetstudios.com/2008/04/18/are-you-addicted-to-big-numbers/ Did a great little study on the value of high numbers vs. qualified numbers, that essentially blows the TV model of more eye-balls = more money right out of the water. In the case of one of my video PodCasts, the BSGcast, Alienware thought our show was a good match for their product because our qualified numbers are high based on the content of the show and the audience it would attract. How do you figure out qualified numbers over mild interest/channel surfing? Well, this is a two-way medium, after all. Maybe a better question is: How many of your viewers are engaged enough to leave a comment or drop an e-mail? These people are the true value of a show or personality. Level of engagement might be the new level to track for an advertiser interested in the high-touch experience. ~Matt Considering the Holy Grail of videoblogging for anyone who does it beyond the casual person diary style, is finding a way to make it financially stable, I’d say the need for a metric that traditional advertizers would understand would be in order. Roxanne Darling’s article here:

http://www.barefeetstudios.com/2008/04/18/are-you-addicted-to-big-numbers/

Did a great little study on the value of high numbers vs. qualified numbers, that essentially blows the TV model of more eye-balls = more money right out of the water.

In the case of one of my video PodCasts, the BSGcast, Alienware thought our show was a good match for their product because our qualified numbers are high based on the content of the show and the audience it would attract.
How do you figure out qualified numbers over mild interest/channel surfing? Well, this is a two-way medium, after all. Maybe a better question is: How many of your viewers are engaged enough to leave a comment or drop an e-mail? These people are the true value of a show or personality.

Level of engagement might be the new level to track for an advertiser interested in the high-touch experience.

~Matt

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